Unmatched Global Strategy for Luxury Property Sales
Hello, and welcome to this edition of Into The Weekend!
You know we don't believe in just listing a luxury home - we believe in marketing it like it’s your most valuable asset. In the exclusive world of high-end real estate, it takes a marketing strategy as unique and refined as the properties we represent. That's why the Gloria Shepard Team operates on the powerful, global platform of Compass Luxury. Simply put, we have access to a proprietary system that markets your property to the world's wealthiest buyers like no other brokerage can. Our commitment to exceptional marketing and strong collaboration with our clients are the foundation of our many years of success in this community.
Precision Targeting: Reaching the $10M+ Client
The key to a premium sale isn't a wider net; it's a smarter net. Compass Luxury has invested years in developing sophisticated strategies that cut through the noise and get your home in front of the exact right audience.
Wealth-Mapping Technology: Compass has crafted an ultra-exclusive list of highly targeted, qualified individuals globally, most with a net worth over $10 million. This isn't a random list—it's precision targeting for ultra-high-net-worth (UHNW) buyers.
Luxury Newsletters: Using this exclusive list, our luxury properties are showcased to over 100,000 potential buyers, wealthy individuals, and top agents every single week through dedicated luxury newsletters.
Curated Magazine: Twice a year, your property has the opportunity to be featured in Curated Magazine, which is distributed internationally to an audience of 110,000 affluent individuals and luxury agents.
Global Reach: Breaking Through Barriers
A luxury home deserves global exposure, but a typical MLS listing won't get you there. Compass's network ensures your property transcends borders, reaching markets that are often closed off to others.
1. International Syndication: Our listings are syndicated to over 50 countries, reaching more than 307 million people. That's massive global exposure.
2. The Chinese Mainland Market: Crucially, we feature properties on a mainland Chinese website, social media, email newsletters, and digital ads that are built behind the Chinese firewall—a hurdle that typically blocks foreign companies.
3. Barnes International Partnership: We have an exclusive International Partnership with Barnes International Real Estate, distributing our luxury properties to 1,300 luxury agents across 22 countries.
Digital Dominance & PR Power
In today's market, luxury buyers are highly sophisticated consumers of digital media. Our strategy ensures your home looks its absolute best on the most influential platforms.
Dedicated Luxury Website: Your listing is prominently featured on luxuryatcompass.com, a highly trafficked website that sees an average of 30,000 monthly visitors.
Social Media Amplification: Through stunning visuals and engaging storytelling on Instagram, the official accounts—@Compassluxurydivision and @Compass—amplify your property to a global following of over 200,000 followers.
YouTube Reach: Listing videos are added to the Compass Luxury YouTube Playlist, which garners over 445,000 views annually, capturing a truly global audience.
Unmatched PR Reach: Compass delivers the highest PR reach of any brokerage in the U.S., generating over 150 billion impressions every year. When your property is chosen for a feature, the impact is immense.
Selling Smarter with The Shepard Team
When you partner with the Gloria Shepard Team, you're not just getting a local community expert; you’re leveraging a billion-dollar marketing infrastructure designed to command the highest possible price for your extraordinary asset.
Let's discuss how we can develop a unique marketing strategy for your property and put this unmatched platform to work for your property.
Text us at (619) 417-5564 or email gloria@gshepardhomes.com to schedule a private consultation to see a sample of the exclusive marketing materials we create for a luxury property like yours.
